London, 5 January 2015: ACUVUE® Brand Contact Lenses teamed up with popular TV talent show, The X Factor 2014, to give hopefuls around the UK and Ireland the chance to win exclusive tickets to The X Factor Live Studio Semi-Final by entering the competition through their local opticians.
10 lucky winners were given two VIP studio tickets, alongside five-star treatment at a top London hotel. According to one lucky winner, Stephen Holdway from Dorset, the show was “A once in a lifetime experience.”
Stephen entered the competition through his local optician practice, Matthews Opticians in Sherbourne, which supported ACUVUE® competition during November.
Steven Lockey, Branch Manager, Matthews Opticians, said: “It’s exciting to see a trusted brand, such as ACUVUE®, embarking on new partnerships that offer friends and families the chance to interact with and trial the brand in an engaging and topical manner. By using the practice, the competition has brought potential patients into Matthews Opticians, offering huge support to our business and allowing us direct access to new and existing patients.”
During four days of The X Factor auditions at the SSE Arena, Wembley, thousands of X Factor fans had the chance to have their very own ‘ACUVUE® Contact Lens Audition’, hosted exclusively by Johnson & Johnson Vision Care Companies. The unique audition booth targeted young contact lens considerers who were given the opportunity for a one-on-one consultation with an ACUVUE® Professional Affairs Consultant, giving them the amazing experience of seeing the world through an ACUVUE® contact lens for the first time.
Lucky winner Stephen Holdway said: “The X Factor Semi-Final was incredible. I’m in the acoustic duo Rough Diamondz, and it was great to see it filmed live and see behind the scenes. I took my friend and bandmate Charlotte who loves music as much as I do. Thanks so much to ACUVUE® Contact Lenses for giving me this wonderful opportunity.”
Since winning his X Factor prize Stephen, a current glasses wearer, is now undergoing an ACUVUE® Contact Lens trial.
Those who visited the ‘ACUVUE® Contact Lens Auditions’ booth during The X Factor judge’s auditions, received a free ACUVUE® trial voucher redeemable at their local opticians. The event aimed to encourage young people and contact lens considerers to visit their local practices and become an ACUVUE® wearer.
Mathilde Beau, Marketing Director UK & Ireland, Johnson & Johnson Vision Care Companies, said:
“Johnson & Johnson Vision Care Companies is delighted that we were able to utilise our partnership with ITV’s The X Factor to give 10 lucky winners from around the UK and Ireland the opportunity to experience a live show. By teaming up with The X Factor, we were able to reach a huge audience of young people needing vision correction and show them first-hand how ACUVUE® Contact Lenses could help them improve their performance.”
Since The X Factor is an incredibly popular show among teens, the partnership provides the perfect platform for ACUVUE® to engage with their target audience, educating them on the benefits of ACUVUE® Contact Lenses. It also complements the recent ACUVUE® THIS IS ME campaign, developed to help educate and dispel myths about contact lenses through a series of short films which can be found in the Just for Teens section of www.acuvue.co.uk.